Старший бренд-менеджер NEO, Москва

• Strategic planning: Marketing strategies for brand core products and Innovations; Contributing to development of strategic category business plan

• Innovation: New product development including pack design, formulation, and artwork approval; process & team coordination

• Brand positioning & guardianship: Building & deploying brand positioning, brand pulse, driving equity by working with available communication tools. Brand Visual Identity development in cooperation with Design team

• Consumer research: Initiating and managing brand research projects; Constant consumer/marketing-related trend watching

• Performance tracking: Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

• Budgeting: Brand AnM budget management and financial reporting

• Leadership: managing cross-functional team to deliver projects

• 5-7 years experience in FMCG marketing

• Product development experience: concept writing; consumer insights analysis; market data analysis; trend watching

• Strong communication skills; ability to efficiently operate and achieve results thru teamwork

• Good analytical skills; high accuracy; ability to work with big amount of data

• Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines; 

• High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient

• Good knowledge of advertising/design/cultural trends;

• Strong motivation to learn and gain marketing and dairy category expertise;

• English: written and verbal no less than upper-intermediate;

• Advanced MS Power Point; Excel skills