Senior Sales Director

Overview

We are seeking a highly driven and strategic leader to lead and expand our business development function within the FX & CFDs industry.

You will be responsible for executing individual business development initiatives and managing a team of Business Development Managers and Senior Business Development Managers to drive consistent revenue growth across key markets.

The ideal candidate brings a proven track record of at least 5 years of individual business development experience, combined with 2+ years of managing BD team members in a target-driven FX & CFDs sales environment.

This role requires a strong commercial mindset, deep understanding of client acquisition (hunting), and ability to maximize long-term client value (farming).

Key Responsibilities:

• Lead, coach, and manage a team of Business Development Managers and Senior Business Development Managers across assigned markets.
• Set clear sales targets and KPIs for both hunting new IBs, affiliates, partners, and clients, and farming existing IB and client portfolios.
• Conduct regular performance reviews and provide ongoing mentoring to develop team capabilities.
• Foster a high-performance sales culture focused on results, client relationships, and long-term growth.

Business Development & Personal Contribution:

• Personally drive acquisition of high-value Introducing Brokers (IBs), affiliates, institutional clients, and retail partnerships.
• Actively manage and grow relationships with existing IBs and clients to increase trading volumes and revenue share.
• Build strong market presence through prospecting, attending events, and representing the company at industry conferences.

Sales Strategy & Execution:

• Define and implement regional and global business development strategies in alignment with company objectives.
• Work closely with cross-functional teams (marketing, dealing desk, compliance) to support the BD strategy.
• Develop innovative partner programs and promotional campaigns tailored to regional market needs.

Revenue Management & Reporting:

• Own the team P&L, ensuring targets are met and profitability is optimized.
• Oversee sales forecasting, pipeline management, and revenue reporting at both individual and team levels.

Compliance & Risk Management:

• Ensure all client and partner acquisition activities are conducted in full compliance with regulatory requirements and company policies.
• Lead the due diligence process for onboarding of new IBs and clients.

Market Intelligence & Business Innovation:

• Monitor competitor activities, market trends, and regulatory changes across global markets.
• Drive continuous innovation in BD approach, partner engagement, and service differentiation.

Requirements:

• Minimum 5 years of individual business development experience in the FX & CFDs brokerage industry.
• Minimum 2 years of experience managing business development team members.
• Strong knowledge of FX & CFDs products, trading platforms (MT4/MT5), spreads, rebates, and partner programs.
• Proven success in both hunting new IBs and clients and farming existing portfolios.
• Demonstrated ability to drive revenue growth and manage P&L.
• Exceptional leadership, coaching, and team development skills.
• Excellent communication, negotiation, and stakeholder management capabilities.
• Experience with CRM tools (Salesforce, HubSpot or similar) and performance tracking.
• Ability to work independently and thrive in a fast-paced, international environment.
• Multilingual abilities are a plus, particularly languages relevant to target markets.